Job Details
- Type of Work:
Full-time
- Work Setup:
On-site
- Schedule:
40 hrs/week
Job Description
Scale Up Philippines is partnering with a growing global technology consulting firm to hire a Demand Generation Executive. This is a high-impact, US time zone role for a results-driven professional passionate about driving growth and creating measurable business outcomes.
You’ll own the end-to-end demand generation strategy across digital, partner, and outbound channels building and accelerating a qualified sales pipeline. Working closely with sales, alliances, and consulting teams, you’ll design and execute integrated campaigns that align with enterprise buying journeys, generate high-quality opportunities, and contribute directly to revenue growth across the technology and transformation services space.
Key Responsibilities:
- Develop and execute multi-channel demand generation campaigns targeting enterprise customers across North America.
- Own demand generation programs across inbound, outbound, account-based marketing (ABM), partner, webinar, event, and digital channels.
- Develop and execute targeted ABM programs for strategic enterprise accounts using LinkedIn Sales Navigator, intent data, CRM insights, and digital engagement platforms.
- Build and manage campaigns designed to generate MQLs, SQLs, qualified opportunities, and measurable pipeline contribution.
- Plan, execute, and optimize integrated campaigns across email, LinkedIn, webinars, content marketing, SEO, paid media, and industry events.
- Manage campaign execution, lead segmentation, lead scoring, nurturing, attribution, and reporting using HubSpot CRM and marketing automation platforms.
- Build and maintain targeted prospect lists and account databases, ensuring data accuracy and effective audience segmentation.
- Partner closely with Sales Directors, Account Managers, and Business Development to ensure effective lead handoff, account engagement, follow-up, and pipeline acceleration.
- Develop campaign messaging, value propositions, email sequences, and other demand generation assets in collaboration with Marketing and Practice leaders.
- Collaborate with Content, Business Consulting, and Practice teams to translate technology capabilities and customer value propositions into compelling campaign messaging.
- Monitor campaign performance, conversion rates, cost per lead, MQL-to-SQL conversion, pipeline contribution, and ROI (continuously optimizing based on data-driven insights).
- Analyze market trends, competitor activity, buyer behavior, intent signals, and industry developments to refine demand generation strategies.
- Support webinars, industry events, and thought leadership initiatives that build brand awareness and pipeline generation.
- Maintain accurate campaign tracking, reporting, attribution, and performance dashboards within HubSpot and other marketing platforms.
- Develop regular performance reports with actionable insights and recommendations for Marketing and Sales leadership.
- Contribute to the continuous improvement of demand generation processes, playbooks, and campaign frameworks.
- Stay current with emerging demand generation technologies, AI-powered marketing tools, marketing automation, ABM practices, and B2B technology marketing trends.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- 7+ years of experience in Demand Generation, Growth Marketing, Digital Marketing, B2B Marketing, Business Development, or a related function within a technology or consulting environment.
- Demonstrated experience generating qualified leads and building marketing pipelines for B2B technology, SaaS, AI, Cloud, ERP, HR Technology, or Digital Transformation solutions.
- Strong hands-on experience with HubSpot CRM and marketing automation — campaign management, lead nurturing, segmentation, lead scoring, reporting, and attribution.
- Experience with ABM, LinkedIn Sales Navigator, outbound campaigns, email marketing, webinars, events, and digital demand generation.
- Strong understanding of B2B marketing funnels, buyer journeys, lead lifecycle management, MQL/SQL processes, and marketing-to-sales handoff.
- Experience analyzing campaign performance and marketing KPIs, including conversion rates, cost per lead, pipeline contribution, and ROI.
- Strong experience collaborating with Sales, Business Development, Alliances, Consulting, Content, and Marketing teams across multiple geographies.
- Excellent written and verbal communication, presentation, stakeholder management, and relationship-building skills.
- Strong analytical and problem-solving skills, with the ability to translate marketing data into actionable recommendations.
- Ability to manage multiple campaigns, priorities, and stakeholders while meeting deadlines and performance objectives.
- Experience working with global markets and enterprise customers is highly preferred.
- Experience with Salesforce, Google Analytics, Looker Studio, SEO/SEM, paid media, or other martech platforms is a plus.
- Experience using AI-powered marketing and productivity tools to improve campaign execution, personalization, and effectiveness is a plus.
- Customer-first mindset with a strong focus on pipeline generation, continuous improvement, and measurable business outcomes.
Why Join Scale Up Philippines?
At Scale Up Philippines, we connect talented Filipino professionals with world-class clients who value people as much as results. This one is for someone ready to grow.
If you’re passionate about this position and ready to grow your career with a global team, we’d love to hear from you!
