Dagyaw

Celebrating Filipino Culture Through Community

At Scale Up Philippines, we believe that a company’s impact goes beyond business—it extends into the communities and culture that shape us. This belief inspired Dagyaw, a cultural initiative designed to celebrate Filipino heritage, creativity, and craftsmanship.

The idea for Dagyaw came after a visit to Buscalan, where we had the extraordinary opportunity to meet the legendary mambabatok, Whang-Od. Inspired by her work and the rich traditions of tattoo-making, we envisioned bringing a similar experience to Bulakan, Bulacan, the founding place of Scale Up Philippines.

Through Dagyaw, we organized a community cultural celebration where participants could experience traditional crafts, learn from the new generation of mambabatok, and connect with Filipino artistry firsthand. From getting traditional tattoos to trying hands-on crafts, the event provided a unique opportunity to celebrate culture, heritage, and collaboration.

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