Job Details
- Type of Work:
Full-time
- Work Setup:
On-site
- Schedule:
40 hrs/week
Job Description
Scale Up Philippines is partnering with a global enterprise digital transformation company to find a seasoned and strategic Marketing Lead ready to own and drive global demand generation across AMER and EMEA territories — with APAC expansion on the horizon.
This is a senior, high-ownership role for a marketer who is equally comfortable setting strategy and rolling up their sleeves to execute. You’ll be the engine behind multi-channel campaigns, webinars, thought leadership programmes, and marketing automation — all designed to generate high-quality leads that fuel the SDR pipeline and accelerate international growth.
Key Responsibilities:
- Own the end-to-end global demand generation strategy across AMER and EMEA territories, with future APAC expansion readiness built into planning.
- Plan and manage webinar calendars, office hours sessions, and thought leadership campaigns that position the company as a trusted enterprise authority.
- Execute Account-Based Marketing (ABM) programmes targeting key enterprise accounts across priority regions.
- Manage and optimise LinkedIn Ads, Google Ads, and regional paid campaigns to drive qualified pipeline.
- Configure and continuously improve HubSpot Marketing Hub automation workflows, lead scoring, and reporting dashboards.
- Drive SEO strategy and LinkedIn brand growth to increase organic visibility and executive presence.
- Collaborate closely with the Content Writer and SDR teams to ensure seamless campaign execution and lead handoff.
- Manage co-marketing initiatives with strategic technology partners and alliances, ensuring brand alignment and mutual pipeline contribution.
- Track and report on key metrics including CAC, CPL, MQL volume, and pipeline contribution, providing actionable insights to leadership.
Qualifications:
- 7–8+ years of B2B demand generation or pipeline marketing experience, preferably in enterprise technology, SaaS, or cloud solutions.
- Deep expertise with HubSpot Marketing Hub, including automation workflows, lead lifecycle management, and reporting.
- Proven hands-on experience with LinkedIn Campaign Manager and Google Ads.
- Strong understanding of B2B lead lifecycle, MQL/SQL frameworks, and pipeline attribution.
- Track record of successfully managing global marketing campaigns across multiple regions.
- Excellent English communication and project management skills — able to influence cross-functional teams and present to senior stakeholders.
- Experience designing and executing webinar marketing and virtual event campaigns.
- Strong analytical mindset with the ability to translate data into strategic decisions.
Why Join Scale Up Philippines?
At Scale Up Philippines, we connect talented Filipino professionals with world-class clients who value people as much as results. This one is for someone ready to grow.
If you’re passionate about this position and ready to grow your career with a global team, we’d love to hear from you!
